Writing
Articles and newsletters on growth, building, and what I'm learning.
I just logged in on the App Store Connect this morning and saw a brand-new dashboard...
More than 100 new metrics, new cohort capabilities, peer group benchmarks, and additional filters — Apple just quietly upgraded App Store Connect Analytics.
I'm noticing a big change on the App Store algorithm...
Whenever a new benchmark becomes available there's a big shift in rankings. If your benchmark is in the top percentile, it goes up a lot. And vice-versa.
Mastermind, a dope growth hack, my new favourite productivity tool, and more | NR#24
## Starting with your questions from last time
My secret ingredient for happiness and professional growth
**It's not** taking cold plunges or waking up at 5 am daily.
The #1 capital sin that is costing your app so many downloads I can't even count
This is one of the oldest rules in the ASO playbook since the App Store was launched.
Overcoming tracking limitations, Apple Search Ads, and more
## Estimating campaign results without conversion tracking
Offline Contextual Ads, A Shortcut to Measuring Engagement, and more
## Taking contextual ads to the next level
A marketer's home office, growing to $5k MRR, AI for Marketing, and more!
Saying that I've not been consistent with my content production might be a total understatement by now. But I'm less than 2 months away from buying back my time...
3 Essential Layers of a CRM Integration, A New ASO Course, and more
## The 3 essential layers of a Marketing CRM integration
Measuring Growth on SaaS; Exposing yourself to danger; and more
In Steven Pressfield's book, "*Put your ass where your heart wants to be*," he defines commitment as exposing yourself.
Decoding Lensa's Growth Model; Using "show, don't tell" for better reporting, and more
## Using "show, don't tell" for better reporting.
Becoming more analytical: In-App Subscriptions Edition | NR #15
Maybe you noticed I've been absent for the past couple of weeks. Sorry for that and thank you for sticking around. I'm a big advocate of consistency though so, ...
Results and behind the scenes from a real App Store Optimization round
If you're new here, maybe you don't know that [I bought an app](https://www.linkedin.com/posts/romuloggomes_we-bought-an-app-at-easy-app-reports-so-we-activity-...
About drilling holes with a hammer
We see this happening at our companies all the time. We pour money into acquisition when we have retention problems. We place all our bets on recovering users t...
🤔 What does a Marketing Consultant actually do?
It's not uncommon to hear this question from potential clients and aspiring consultants.
Good Marketer, Bad Marketer
Good marketers have their eyes on the prize. They're not distracted by vanity metrics because the expected outcome is crystal-clear from day one.
Como pensar como o inimigo para vencer o algoritmo
O perigo de tentar vencer o algoritmo é que ele geralmente leva a hacks de curto prazo e táticas de spam que tendem a nunca durar.
How to beat the algorithm by thinking like the enemy
The danger of trying to beat the algorithm is that it usually leads to short-term hacks and spammy tactics that tend never to last.
Was it worth starting a newsletter?
It's been 90 days since I started this newsletter.
Valeu a pena começar a minha newsletter?
Já fazem 90 dias que comecei essa newsletter.
Unindo o quantitativo ao qualitativo para tomadas de decisão em Marketing
Semana passada atendi quatro pessoas diferentes, de quatro empresas diferentes, com perguntas totalmente diferentes umas das outras.
Como crescer um business de serviços do zero - uma breve história sobre como pegamos tração na Eyso
Em 2013, fundei a Eyso com dois amigos. Fomos a primeira empresa brasileira de Otimização de App Store – uma das dez primeiras do mundo.
Solving the cold start problem on a service business
Back in 2013, I founded Eyso with a couple of friends. We were the first Brazilian App Store Optimization company - one of the first ten in the world.
Retention is the new Acquisition
There’s a misconception in our market where Acquisition is mistaken for Growth.
Retenção é a nova Aquisição
Percebo um equívoco no nosso mercado atualmente: estamos confundindo Aquisição com Growth.
Engajamento vs Retenção: em qual focar? | NR #5
*Retention is breadth. Engagement is depth. - Brian Balfour*
Engagement vs Retention | NR #5
***Retention is breadth. Engagement is depth.*
App Indexing, Como Aprofundar em Growth e CRM, etc | NR #4
A newsletter de hoje é uma seleção de perguntas de alunos dos meus cursos de ASO e Product Growth (PM3), além dos directs que recebo aqui e ali.
What I’ve learned from spending six weeks with the world’s best Growth practitioners at the Reforge Program
*This article was originally posted on [my Medium profile](https://medium.com/@romulogomes/what-ive-learned-from-spending-six-weeks-with-the-world-s-best-growth...
Como se tornar mais estratégico | NR #3
"Eu queria ser mais estratégico/a no meu trabalho"
Os meus 5 princípios de Lifecycle e CRM | NR #2
O maior privilégio de trabalhar como consultor e em projetos paralelos é ter a oportunidade de descobrir diversas formas de fazer as mesmas coisas.
Sua nova news de Growth & Marketing favorita | NR #1
Como você pode ver, segui meu próprio conselho e tirei minha newsletter do papel.
App Store Optimization: o que é, como funciona e como fazer?
Existem mais de 5 milhões de aplicativos na loja Google Play e na Apple App Store combinadas, e aproximadamente 7 bilhões de usuários de smartphone no mundo tod...
Como acessar o Google Play de outros países
É comum para profissionais de ASO precisarem acessar a loja do Google de outros países para conferir como seu app está sendo exibido para o usuário final.
When to use: "Thank you" vs "Congratulations"
The first is about trying to return a favor. You did something for me, so I thank you in return. It also implies you only did that thing because I asked you to.
We're doing Social Media wrong
If you ran the Marketing department of a big company ten years ago you could rely on TV commercials to reach the vast majority of your audience. It was no easy ...
Rômulo's 3-Bullet Monday #1
Hello there. This year I've been consuming content more than ever: through podcasts, videos, audiobooks, and actual books. I also love technology that helps me ...